Mystery Shopper Researches
What does a Mystery Shopper do?
What is Mystery Shopper Research?
What is Mystery Shopper Research / Shadow Shopper Research?
Regardless of a brand’s place in the consumer’s mind, price, campaigns, advertising, and product range, the most important factor that drives a company to success and provides a competitive advantage is a high level of service and a satisfied customer profile. Service excellence always requires the ability to provide a high level of service to every customer, and at this point Mystery Shopper Surveys is a unique way to measure service excellence.
A high amount of investment is made each year to train your employees, and you need to do a Mystery Shopper Survey to see how realistic the results are, how knowledgeable your employees are about the product / service they sell, or how well they apply your rules to better serve your customers.
Why Mystery Shopper Research to be held?
Benefits of Mystery Shopper Research:
- Increased customer satisfaction
- Set standards for the presentation of your products/ services
- Increase in employee activity
- Increasing the level of service provided by employees to customers
- Provide control over your staff, which is the only bridge between you and the customer
- Ability to follow competitors
- Identify training needs
- Increase in company revenues
- Ability to accelerate the company’s achievement of its goals
- To be able to follow the development process of the company
Mystery Shopper Research Methodology
- Scenarios and evaluation tables are used for this research.
- A scenario is developed to examine the behavior of a particular sales or service that is the subject of research.
- Each staff member undergoes certain service or sales training and learns specific rules of conduct. The scenario is developed in the most ideal way to measure the extent to which the staff adheres to the instructions and covers all service criteria.
- It is important that the scenario is convincing. To do this, the Scenario must reflect consumer behavior in the relevant market and be implemented convincingly by Mystery Shopper. Mystery Shoppers are given detailed training to explain how they will respond and respond to questions and situations. Thus, the probability of convincing the scenario is increased.
- Visits to sales or service centers are made using the scenario.
- After the visits, Mystery Shoppers ensure that the questionnaires provided to them during the training are completed.
- Completed questionnaires are logically checked by the company’s employees.
- In the last stage, calculations and analyzes on evaluation criteria are carried out. Once the results are obtained, a report on the Mystery Shopper survey is submitted to the client
Mystery Shopper Researches
What does a Mystery Shopper do?
What is Mystery Shopper Research?
What is Mystery Shopper Research / Shadow Shopper Research?
Regardless of a brand’s place in the consumer’s mind, price, campaigns, advertising, and product range, the most important factor that drives a company to success and provides a competitive advantage is a high level of service and a satisfied customer profile. Service excellence always requires the ability to provide a high level of service to every customer, and at this point Mystery Shopper Surveys is a unique way to measure service excellence.
A high amount of investment is made each year to train your employees, and you need to do a Mystery Shopper Survey to see how realistic the results are, how knowledgeable your employees are about the product / service they sell, or how well they apply your rules to better serve your customers.
Why Mystery Shopper Research to be held?
Benefits of Mystery Shopper Research:
- Increased customer satisfaction
- Set standards for the presentation of your products/ services
- Increase in employee activity
- Increasing the level of service provided by employees to customers
- Provide control over your staff, which is the only bridge between you and the customer
- Ability to follow competitors
- Identify training needs
- Increase in company revenues
- Ability to accelerate the company’s achievement of its goals
- To be able to follow the development process of the company